Deep-dive into the root of the problem by conducting extensive formative primary (qualitative, quantitative, contextual inquiry, heuristic reviews) and secondary research (market research, competitive analyses).
Synthesizing findings from understanding users into personas, affinity diagrams, user journey maps, storyboards, sitemaps, and making laser-focused and data-backed prioritisations.
As a designer who can code, I strive to create pixel perfect designs that are not only focused on solving the problem at hand but also adhering to technical best practices.
Usability testing at every step of the design process to ensure data-driven design decisions through a constant feedback loop.
Trained in interaction design and communication studies, I always strive to empathize user’s pain points and systematically devise the most suitable solutions to create the best possible experience. As a skilled communicator with knowledge from various disciplines, I am able to communicate efficiently with people from all walks of life, from technical backgrounds to business ones, value-adding to the product’s life-cycle.
I’m a self-starter and strategist who is detail-oriented, learns fast, thinks critically, communicates well across disciplines and strongly believes the very cliche yet very true saying “teamwork makes the dream work”. Why do I do what I do, you may ask? To hopefully help the world empathize a little better and maybe, just maybe it'll be a kinder place to live in.
As an asian woman in tech, women rights and minority activist, I am passionate about creating experiences that empower those without a voice and make a difference through purposeful and powerful (not just pretty) designs. Combined with my love with all things startup, here are some side hustles I’ve worked on:
Up and Out: A social initiative championing for holistic sex education, sparking conversation around sex, sexual violence and more.
With.Network: Mentoring for the less privileged.
do the honors,
hover over the button!
I'm currently based in New York City, the big apple!
Contrary to popular belief (due to my last name), I am not Vietnamese, I’m Singaporean :)
My last name is Ngiam (/Nee-yum/: silent g)
do the honors,
hover over the button!
Things that bring a smile to my face: Sushi, karaoke, hammocks by the beach, making exercise fun - from aerial yoga to trapeze!
English is my first language, my mother tongue is Mandarin Chinese, I have some residual conversational Korean knowledge and I’m learning Spanish (Hola, cómo estás?)